Built by someone who's been in the field
AeoFox was built by Brian Mercier to help local service businesses navigate a search landscape where AI systems like ChatGPT and Gemini now decide how customers discover, evaluate, and hire service providers.
Not a marketer who learned the trades from a spreadsheet
Since 1988, Brian has worked in construction, engineering, operations, and service-based businesses where reputation, timing, and trust matter. He has founded, operated, and managed multiple service companies, working alongside contractors and field teams and dealing directly with clients who expect clear answers and reliable work.
When he's not running AeoFox, Brian works as an operations management analyst for the world's largest commercial real estate services firm, where he applies the same operational discipline to negotiating large-scale commercial contracts.
Why AeoFox exists
As AI-driven platforms reshape how people search for services, many local businesses are being told to "use AI" without clear guidance on what actually works. AeoFox exists to cut through that noise: practical visibility, clear messaging, and systems that support real-world service operations rather than chasing trends or short-term tactics.
Our approach
AeoFox focuses on clarity, structure, and relevance. We build systems that are understandable to both people and AI platforms, supporting long-term visibility and trust instead of temporary optimization tricks.
Who we work with
AeoFox works with local service businesses that value clarity, consistency, and sustainable growth, particularly HVAC, plumbing, electrical, and other emergency service companies operating in competitive local markets. We're intentionally small, focused, and hands-on.
If you're navigating these changes and want a clearer picture of where your online presence stands, we're always open to a straightforward conversation. No obligation, no pushy sales tactics.